Alexandria (Lexa) Risjad specializes in brand design across the luxury fashion, lifestyle, and hospitality sectors. Born in Indonesia and raised in Singapore, Lexa moved to Los Angeles to pursue a BA in Integrated Marketing Communication from Pepperdine University and a Certificate in Design Communication Arts from UCLA Extension.
With a background in brand design, branded merchandising, digital marketing, UX/UI, public relations, and art direction, she has honed her skills in crafting innovative branding solutions for high-profile clients across diverse marketing and experiential verticals. Currently based in New York, Lexa is pursuing an MS in Global Hospitality Management at NYU, deepening her expertise in luxury brand consultancy.
Given her third-culture background, Lexa is deeply passionate about promoting strategic branding and communication with a high level of respect for diversity and inclusion. With a track record of successfully managing end-to-end production of large-scale experiential projects, Lexa has a meticulous eye for detail and design.
ABOUT ME