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Kitty Smith Vintage Wares

BRAND IDENTITY

STRATEGY

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Kitty Smith is a vintage wares store based in Australia. This case study started off as a submission for a logo competition, but quickly turned into a full rebrand passion project. We want the store to cater to a young, urban, and technologically-savvy demographic so the rebrand took a modern, sleek, yet playful approach. 

 

Beyond the vintage wares, we were able to conceptualize a coffee shop add-on to the Kitty Smith store rebrand. This way, we are able to enhance the customer’s journey from the second they walk into the store to the end of their purchase. So, whether you are looking for a new vintage purchase, a warm cup of latte, or a place to sit and work, Kitty Smith is your ultimate destination.

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