

Chroma Charters
BRAND IDENTITY
SOCIAL MEDIA
ILLUSTRATION
COLLATERAL
Chroma Charters is a social-distancing friendly boating charter and sailing retreat company based in San Diego, California. This hypothetical brand, part of MKW Creative's Kiss My Portfolio Challenge, is a female-founded and female-run charter company offering private tours targeted towards millennials and their families.
Given that Chroma Charters champions marine life conservation, the logo illustrates tones of inspiration, education, and appreciation for Southern California marine life towards the target audience mentioned. By avoiding archetypal charter iconographies such as boats and sailing, we were able to experiment with different ways to showcase Chroma Charter’s mission. Whether it is the whale—representing the company’s philanthropic mission, or the polka-dot pattern—representing visualizations of friendliness and cheerfulness, our goal was to deliver a brand that stands out beyond the piers of San Diego.







